Resume
Chaparral Motorsports San Bernardino, CA May 2011 – Present
Job Duties: Create SEO focused content geared towards the users. Link Development. Ranking Reports. Work with Designer and Developer on website architecture, code and meta information.
SEM – $35,000 a month budget 500,000 keywords. 70% Google, 30% Bing. 30% increase in revenue month after month. Current ROI is over 1400%.
Web Development – Developed microsites utilizing WordPress.
Law Offices of Marc Grossman Upland, CA 2009 – 2011
SEO & SEM | Web Developer | IT
Search Engine Optimization (SEO) – Keyword research and strategies related to market search trends. Devised Online marketing strategy to expand market reach and grow the business. Developed over 100 locally focused web properties. One office location expanded into 8 offices, 3,000 calls, 2,000 emails 35,000 tracked keywords within the top 3 in Google within 2 years.
SEM – 10,000 a month spend, 30,000 keywords. 90% of the spend goes into Google Adwords the other 10% is Yahoo and Bing. Create unique landing pages for PPC along with custom tracking code in Javascript to track keywords used for each landing pages.
Website Development – Developed over 100 websites in the following combination of languages. Asp.net webforms, Asp.net MVC, and Ruby on Rails. Developed attorney web time tracking application (in php) and case management application (ruby on rails). I use the right web framework for the right job. My goal was to built SEO friendly websites within a small amount of time while improving the business process of the Law Firm.
Website Design – I use free templates and do all the image work myself.
IT – Computer and network troubleshooting. Manage 8 small networks. Provide server updates, maintenance and security.
Design – Designed print publications used in small local magazine advertisements. Designed business cards for each of the 5 attorneys.
National Directory Service Irvine, CA 2007 – March 2009
Manager of Search Engine Optimization | SEO Strategist
Search Engine Optimization – Devise SEO strategy to migrate existing print clients over to the web. Put together local and nationwide campaigns that included PPC and SEO marketing. Keyword Market Research related to market search habits devised from server logs and existing website traffic trends. If the print client had a website I evaluation existing website architecture, website content, meta tags, HTML, CSS, and layout to maximize usability and crawl ability in search engines. Edited existing website HTML and introduced CSS to the website to maximize rankings within search engines. Created competition reports for target phrases and devised strategy based upon competition and server log data.
Lead Generation – Created Strategic plan to increase leads, while cutting out the coorporate middleman. This strategy included content layout, html formating, and user experience. Created a website coded in PHP to take advantage of 35,000 cities within the US for a specific industry.
Developed numerous company-wide SEO guidelines
-HTML Coding guidelines
-On Page SEO Factors that influence rankings
-SEO copywriting
-Meta Tag and Title tag guidelines
-website wireframes
-Pay Per Click landing page procedures
-Quality Score Training
SEO Management – Trained and monitored in-house link development team, SEO copywrite team and SEO best practices.
Pay Per Click – Responsible for campaign setup that included landing page testing, keyword research, quality score guidelines and employee training. I’m experienced in leveraging smaller 300 dollar accounts to 50,000 dollar a month accounts for nationwide clients.
Web Design – Created landing pages for Pay Per Click and search engine friendly websites along with logo and graphic design.
Advanced Access Anaheim, CA 2005 – December 2007
Search Engine Optimization Specialist | Search Engine Marketing Specialist
Search Engine Optimization – Evaluated existing website content, architecture and layout to maximize usability and crawl ability in search engines for a network of CMS websites written in ASP (later converted to ASP.NET). Responsible for Link development and social website optimization and branding.
Pay Per Click (SEM) – Responsible setting up and optimizing campaigns in Google (Adwords), Yahoo (Panama), MSN (Adcenter). Created and optimized landing pages for to maximize conversions.
Siegel PC Repair Fontana, CA 1998 – 2004
Owner | PC repair | Networking
I was the sole owner and employee of my own PC repair company. I fixed computers, offered networking to local businesses and consulted on computer network architecture.
Education
United Education Institute – Computer systems repair, network administration, TCP/IP, MS SQL, Internet Information Services.
Fontana High School – Computers, Math
Technical Skills
Operating Systems
Windows 98, 2000, XP pro, Vista, Windows 7 Windows 2003 – 2008 standard server, Linux Ubuntu, OpenSUSE, Mac OSX (Snow Leopard, Lion)
Office Programs – Microsoft Office Suite (word, excel, Outlook)2003, 2007, OpenOffice 3+,
Adobe – (CS, CS2, CS3, CS4) Photoshop, Dreamweaver, Illustrator, Fireworks
Programming Languages
XHTML 1.0, HTML 4.01, CSS, ASP.NET, ASP.NET MVC, JavaScript, JQuery, C#, XAML, SQL queries, XML, PHP, MYSQL, MSSQL, Ruby on Rails
Programming Tools
Visual Studio 2008, 2010, Dreamweaver 8, CS2, CS3, CS5 Aptana Radrails, Microsoft Expression Web, Textmate, Sublime Text 2
